27 Curtain Road 2018S/S
Textile Print Design for Avant-Garde Fashion Brand "27 Curtain Road" (SS18 Collection) Project Overview: In 2017, I was commissioned by 27 Curtain Road, an independent designer fashion brand founded by University of the Arts London (UAL) alumni, to create the signature textile print for their Spring/Summer 2018 collection. Design Concept: The print features a minimalist silhouette of a woman's profile, inspired by the founders' exploration of female empowerment. The focal point is the classic "Bob" haircut—a historic symbol of female liberation since the early 20th century that remains influential today. Commercial Impact & Recognition: Retail Footprint: The finished apparel successfully launched across 13 premium multi-brand designer boutiques in China’s tier-one tech and fashion hubs (Shanghai, Beijing, Guangzhou, and Shenzhen). Public Visibility: The collection gained significant media traction, worn by actress Wang Yuwen and members of the pop group SNH48 for high-profile public appearances. 独立设计师品牌 “27 Curtain Road” 18 春夏系列印花设计 项目概述： 2017 年，我受独立设计师服装品牌 27 Curtain Road（由伦敦艺术大学 UAL 校友创立）邀约，为其 2018 年春夏系列创作核心视觉印花。 设计概念： 印花视觉呈现为一个极简的女性侧脸轮廓，灵感源自品牌方对女性思想解放的季度思考。视觉焦点聚焦于经典的“波波头（Bob Haircut）”——这一自 20 世纪初诞生起便象征着女性解放的经典发型，至今仍具深远影响。 商业落地与市场反馈： 渠道渗透： 最终的成衣产品成功进驻北上广深等一线核心城市的 13 家高端设计师品牌买手店。 公众曝光： 该系列获得了良好的媒体曝光与市场关注，演员王玉雯、偶像团体 SNH48 成员曾先后身着该系列出镜。 Designer: Qiu Jialing / Zhang Weini Illustrator: Jake Zhou Photographer: Li Anqi Year: 2017 Awards: Lane Crawford Creative Call Out Shanghai 2019