Jake Zhou is art director and designer. Focused on building design systems from 0 to 1 and through rapid growth stages.
With 13 years of design experience, over 90% of my work has taken place in early-stage startups, serving as a design lead. Through collaborations with more than 30 brands, my work has consistently operated at critical inflection points of fast-changing businesses and expanding teams—where clarity, structure, and execution discipline matter most.
I specialize in establishing sustainable design order under uncertainty, helping companies maintain coherence across brand, product, and cross-functional collaboration. This reduces design decision costs and prevents cognitive and execution-level breakdowns during scale.
With extensive experience across AI, B2B SaaS, FMCG, and cross-border e-commerce, I help technology companies and consumer brands build distinctive digital products and brand experiences.
How I Work
01. Understand the business. 了解业务。
02. Clarify product positioning. 明确产品定位。
03. Build design principles. 构建设计原则。
04. Establish scalable systems. 建立可扩展的系统。
05. Guide execution. 指导执行。
专注于从 0 到 1 及高速扩张阶段的设计系统构建。
13 年设计经验，90% 产品设计发生在初创企业担任设计负责人期间。通过与 30+ 品牌的合作，工作核心在业务快速变化与团队扩张的临界阶段，建立可持续的设计秩序，帮助企业在品牌、产品与跨团队协作中保持一致性，降低设计决策成本，避免认知与执行层面的失控。
行业经验涵盖 AI、B2B SaaS、快消品、跨境电商。
Awards
2019 - Lane Crawford Creative Call Out, Shanghai, CN
2018 - Apple Great Apps Made in Greater China, CN
Mid-to-large brands
Google China* (2008-2012), Microsoft Research Asia* (2012), GUCCI (2015), BESTORE (2020), Hefu Noodle (2024), Martell (2020)
High-growth brands
Spīro (2026), 笔森 beesen.ai (2025-2026), Guanglo (2025), DENMAS 丹玛仕 (2025), 津久咖啡 J9 Coffee (2023-2025), NEST Protocol (2018-2023), 真格基金 ZhenFund (2023), 鹰集咖啡 S.ENGINE (2020), FiftyThree (2017), 27 Curtain Road (2017), 商业价值杂志 Business Value Magazine (2013-2016), Versa (2018), 一池云锦 YCYJ (2017-2018)
*Google is Map Top Contributor, China. MSRA is design competition.