Jake Zhou is art director and designer. Focused on building design systems from 0 to 1 and through rapid growth stages.
With 13 years of design experience, over 90% of my work has taken place in early-stage startups, serving as a design lead. Through collaborations with more than 30 brands, my work has consistently operated at critical inflection points of fast-changing businesses and expanding teams—where clarity, structure, and execution discipline matter most.
I specialize in establishing sustainable design order under uncertainty, helping companies maintain coherence across brand, product, and cross-functional collaboration. This reduces design decision costs and prevents cognitive and execution-level breakdowns during scale.
Industry experience spans AI-driven social apps, software tools, retail, cross-border e-commerce, and the crypto sector.
Awards
2019 - Lane Crawford Creative Call Out, Shanghai, CN
2018 - Apple Great Apps Made in Greater China, CN
Mid-to-large brands
Google China* (2008-2012), Microsoft Research Asia* (2012), GUCCI (2015), BESTORE (2020), Hefu Noodle (2024), Martell (2020)
High-growth brands
Guanglo (2025), 笔森 beesen (2025-2026), 津久咖啡 J9 Coffee (2023-2025), NEST Protocol (2018-2023), 真格基金 ZhenFund (2023), 鹰集咖啡 S.ENGINE (2020), FiftyThree (2017), 27 Curtain Road (2017), 商业价值杂志 Business Value Magazine (2013-2016), Versa (2018), 一池云锦 YCYJ (2017-2018)
*Google is Map Top Contributor, China. MSRA is design competition.