CreamPlay
CreamPlay is an early childhood education brand for children aged 3–6, dedicated to cultivating hands-on abilities and cognitive thinking through five core programs: physical development, play, language, imagination, and art. Following multiple rounds of systematic alignment, we finalized the structure of these five programs and designed five independent graphic symbols for each. When combined, these individual shapes construct a comprehensive visual identity system. *Only a selected portion of these designs was ultimately deployed in the commercial market. CreamPlay 是一个面向 3-6岁幼教品牌，旨在通过体能、游戏、语言、联想和艺术五大课程，培养儿童的动手能力和思维能力。 经过多轮梳理，我们最终确定了五大课程，并为每个课程设计了 5 个独立的图形。当这些图形组合在一起时，便构成了一个完整的视觉识别系统。 *实际销售只应用了部分。 Art Director: Jake Zhou Designer: CreamPlay Team Year: 2019 - 2020