Guanglo Select
Guanglo Select was founded in the summer of 2025 as a cross-border (China–U.S.) e-commerce brand positioned in the mid-to-high-end market, with customization at its core. Paying for thoughtful details is a defining trait of high-income consumers. From the very beginning, through several rounds of discussions with the founder, we aligned on translating this value into the brand’s character. The goal was to create a presence that feels quiet, restrained, and refined, with attention to detail revealed rather than announced. As a result, the overall design language embraces a form of understated luxury — calm, precise, and deliberate. *Merchants shown in the app are for illustrative purposes only and do not represent real merchants. Design Director: Jake Zhou Designer: Jake Zhou / Xie yichen Year: 2025