J9 Coffee New Year 2024

J9 Coffee is a creative coffee culture brand established in Shanghai in 2018, with stores in both Shanghai and Jingdezhen. This design is themed around the New Year, applied in three parts: New Year Dragon Year gift boxes, New Year window stickers, and store lightboxes. The New Year is an important traditional festival for family reunions every year. Therefore, from graphics to color schemes, the theme is closely followed, capturing scenes from festival activities: lanterns, firecrackers, candies, and Happy New Year. 津久咖啡是一个于 2018 年在上海创立的创意咖啡文化品牌，在上海和景德镇均设有门店。此次设计以新年为主题，分为三个部分：新年龙年礼盒、新年橱窗贴纸和门店灯箱。新年是每年阖家团圆的重要传统节日。因此，从图案设计到配色方案，都紧密围绕新年主题，捕捉了灯笼、鞭炮、糖果和“新年快乐”等节日场景。 Design Director: Jake Zhou Designer: J9 Coffee Team Year: 2023 - 2024