J9 Coffee New Year 2024
J9 Coffee is a creative coffee culture brand established in Shanghai in 2018, with stores in both Shanghai and Jingdezhen. This design is themed around the New Year, applied in three parts: New Year Dragon Year gift boxes, New Year window stickers, and store lightboxes. The New Year is an important traditional festival for family reunions every year. Therefore, from graphics to color schemes, the theme is closely followed, capturing scenes from festival activities: lanterns, firecrackers, candies, and Happy New Year. Design Director: Jake Zhou Designer: J9 Coffee Team Year: 2023 - 2024