J9 Coffee Spring/Summer 'Memory Garden'
J9 Coffee is a coffee brand that focuses on coffee culture and creativity. Empathy, fun, and interesting. These are the values that have been ingrained in J9 Coffee's DNA since its inception six years ago. Every year, the offline stores launch twice new beverages and food items. They are categorized according to the seasons: Spring/Summer and Autumn/Winter. This year's Spring/Summer themes are designed around three floral and bird illustrations, paying homage to everyone's perception of the 'rituals of life in the 1990s.' Life in the 1990s households. You would see lace-edged tablecloths, parents washing their hands in basin with red happiness characters after work, spending summer evenings with grandparents and parents in the yard warding off mosquitoes, and going into the fields with village friends to catch dragonflies... Although the items and entertainment of that time were not as refined and diverse as today, some etiquette and scenes from life are hard to come by as we grow up. To express this nostalgia for life's rituals and wonders, we chose plants, flowers, and birds as symbols, designing three scenes with three colors: caterpillars crawling in bamboo groves, dragonflies pollinating flowers, and birds hiding and capturing prey nearby. This is to create a tribute to everyone's perception of the 'rituals of life in the 1990s' and named it — Memory Garden. Finally, we apply this themed design to new beverages, interior and exterior space decoration, staff uniforms, and daily necessities. Design Director: Jake Zhou Designer: Jake Zhou Flower Decoration: Shiguangji Year: 2024