NEST
In the cryptocurrency industry, traditional, conservative financial aesthetics have long been the default, with everyone adhering to the same rigid conventions. Over the past year, the founder and I constantly questioned: "Is this truly the only way forward?" Ultimately, we drew inspiration from traditional Chinese ink wash painting. By capturing the rich, organic ink tones as they diffuse on Xuan paper, we infused this cultural essence throughout the entire NEST brand identity. We coined this distinctive aesthetic "NEST Cyber Ink." This visual system was then systematically deployed across the official website, trading interface, iconography, posters, and various offline touchpoints. 在加密货币行业，传统的保守型金融风格一直是大家遵循彼此规则的首选。过去一年来，我和创始人一直在思考：“难道这就是唯一的出路吗？” 最终，我们从中国水墨画中汲取灵感。我们将印在宣纸上的中国水墨色彩运用到整个 NEST 品牌设计中。然后，我们将这种独特的风格命名为 NEST Cyber Ink. 应用在官网、交易界面、图标、海报以及线下物料中。 Design Director: Jake Zhou Designer: Jake Zhou / Xiaoxiao Illustrator: Jake Zhou Year: 2022 www.nestprotocol.org