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Jake Zhou
Art Director / Designer Shanghai, Focus on Branding, User Interface, Visual Identity, Package Design. 2012-2025
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NEST

In the cryptocurrency industry, the traditional conservative financial style has been the choice of everyone to stick to each other's rules. For the past year-long, the founders and I have been thinking "Is that, well, the only way to go?" . Finally, we were inspired by Chinese ink paintings. The Chinese ink colours printed on rice paper were applied to the entire NEST brand design. Then we named this unique style - Syber Ink. Design Director: Jake Zhou Designer: Jake Zhou / Xiaoxiao Illustrator: Jake Zhou Year: 2022

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