OYO GROUP 欧游集团

OYO GROUP is positioned as a scientific-research brand management corporation, focusing on investment and management across three core sectors: consumer goods, entertainment content, and advertising media. Methodological innovation, boundless integration, and minimalist operations constitute the three guiding service philosophies of OYO GROUP. Its streamlined architecture connects a network of over 5,000 brand companies, more than 1,000 talent agencies, and hundreds of top-tier advertising firms and renowned investment institutions. OYO GROUP provides its partners with the most efficient brand supply chain in Asia, alongside strategic consulting and solution services. This project represents a comprehensive visual identity upgrade for OYO GROUP’s external corporate image, systematically spanning from the core logo and official website to business cards and office interior styling. The brand positioning demands the rational mindset of "science and research," yet its service scope embraces the dynamic sectors of "consumer goods, entertainment, and advertising." To bridge this gap, we anchored the visual system on a dual-structured concept—a binary contrast reflecting science vs. research, and consumer vs. entertainment. This "one dividing into two" sensory philosophy was then seamlessly deployed across all levels of online and offline collateral. OYO GROUP 定位为一家科学研究型品牌管理公司，专注于消费品、娱乐内容和广告媒体三大领域的投资与管理。方法论创新、无界整合和极简运营是 OYO GROUP 的三大服务理念。精简的架构连接着超过 5000 家品牌公司、1000 多家文化娱乐艺人机构、数百家顶级广告公司和知名投资机构。OYO GROUP 为合作伙伴提供亚洲最高效的品牌供应链以及咨询和解决方案服务。这是一次重新升级 OYO GROUP 品牌对外的形象，从 logo、官网、名片到办公室装饰布置。品牌定位在「科学」「研究」的理性思维，服务范围却在「消费品和娱乐广告」上，最后我们把品牌视觉设定成一半一半对应科学与研究、消费与娱乐等这种「一分为二」感官上，然后应用在各个层级的线上线下物料上。 Art Director: Jake Zhou Designer: OYO GROUP Team Year: 2020 www.oyoet.com