邵万生 x 津久咖啡糟香糖水铺
Zaoxiang Sugar Shop is a cold beverage brand co-branded by Shao Wansheng and JIN9 Coffee, positioned as a modern take on a traditional time-honored brand. The store is located on Nanjing East Road, the busiest commercial street in Shanghai, with a space of less than 10 square meters. Its primary audience is tourists. Given the three key characteristics—tourist-focused, located on a commercial street, and limited in space—the menu and signage must instantly communicate what the shop is selling. Therefore, the information hierarchy of the posters, menus, and signs is designed to be several times larger than that of a typical store. After a few years of operation, the core target audience has become men and women aged 20 to 30. As a result, the visual style has been set to "vibrant and eye-catching." Design Director: Jake Zhou Designer: Jake Zhou Illustrator: J9 Coffee Design Team Year: 2024 - 2025