一池云锦 YCYJ
YCYJ is an urban skincare brand that places "safety and peace of mind" as its ultimate priority for every product applied to the skin. Following several rounds of strategic alignment, we extracted botanical and floral forms from the products' herbal ingredients to serve as the core concept for the brand's upgraded key visual identity. Based on this "herbal extraction" concept, the visual system was systematically extended and applied across multiple touchpoints, including the logo, shopping bags, event invitations, physical store design, and various brand collateral. YCYJ 一池云锦是一个面向都市女性的护肤品牌，对于涂在皮肤上的「安全、放心使用」永远放在首要的。经过几轮的讨论，最后我们从护肤产品中的草本成分中提取植物和花卉，并将它们作为品牌升级的主视觉形象。基于这个「草本」提炼，分别应用在 logo、手提袋、邀请函、线下店铺和各种物料上。 Art Director: Jake Zhou Designer: Jake Zhou / Ye Hao / Alex Illustrator: Jake Zhou Year: 2017 - 2018